1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide reporting information, and to personalize your experience.
Cookies set by the website owner (in this case, GutterMaster Pro) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as analytics, advertising, and social media features. The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Cookies can be "session cookies" that are deleted when you close your browser, or "persistent cookies" that remain on your device for a set period of time or until you delete them manually.
In addition to cookies, we may also use other similar technologies such as web beacons (also known as pixel tags or clear GIFs), which are tiny graphic images embedded in a webpage or email. Web beacons allow us to track things like whether a page has been viewed or whether an email has been opened.
2. Why Do We Use Cookies?
We use cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate properly — these are referred to as "essential" cookies. Other cookies help us improve your experience, understand how you use our site, and serve relevant information. Specifically, we use cookies to:
- Remember your preferences and settings so you don't have to re-enter them on subsequent visits.
- Keep you logged in or maintain your session across pages.
- Understand how visitors interact with our website so we can improve it.
- Measure the effectiveness of our marketing campaigns.
- Deliver relevant advertising based on your interests and browsing behavior.
- Prevent fraudulent activity and improve security.
- Remember your cookie consent preferences.
3. Types of Cookies We Use
3.1 Essential / Strictly Necessary Cookies
These cookies are absolutely necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, parts of the website will not work correctly. These cookies do not store any personally identifiable information.
Examples: Session management cookies, security cookies, and the cookie that saves your consent preference for this banner.
Duration: Session (deleted when you close your browser) or up to 12 months for consent preferences.
3.2 Performance / Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
We use Google Analytics and similar tools to collect this data. These services may set cookies on your device to identify your browser across sessions.
Duration: Up to 2 years.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Examples include cookies that remember your preferred language, your location for local content, and whether you've dismissed certain notices or banners.
Duration: Up to 12 months.
3.4 Targeting / Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
We may use platforms such as Google Ads, Meta Pixel (Facebook), and other advertising networks. These third parties have their own privacy policies that govern their use of this information.
Duration: Up to 2 years.
4. Specific Cookies We Use
The following table provides a summary of the main cookies we use:
- gmp_cookies — Stores your cookie consent preference. Duration: 12 months. Type: Essential.
- _ga, _gid, _gat — Google Analytics cookies used to distinguish users and throttle request rate. Duration: Up to 2 years. Type: Analytics.
- _fbp — Facebook pixel cookie used for advertising. Duration: 3 months. Type: Marketing.
- __gads — Google Ads cookie used to track conversions and serve targeted ads. Duration: Up to 2 years. Type: Marketing.
5. Third-Party Cookies
In addition to our own cookies, we work with third-party service providers who may set cookies on your device when you visit our website. These include but are not limited to:
- Google Analytics: Web analytics service by Google that tracks and reports website traffic.
- Google Ads: Advertising platform used to deliver targeted ads and measure campaign performance.
- Meta (Facebook) Pixel: Advertising tool that allows us to measure the effectiveness of Facebook advertising.
- Hotjar: Behavior analytics tool that uses heatmaps and session recordings (no personally identifiable information).
These third parties have their own privacy policies, which govern their use of cookies and personal information. We recommend reviewing their policies to understand how they use data collected through their cookies.
6. How to Control and Manage Cookies
You have several options for controlling or limiting how cookies are used:
Through Our Cookie Banner
When you first visit our website, you will be shown a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clearing your browser cookies and revisiting our site.
Through Your Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or notify you when a cookie is being set. The following links provide information on how to manage cookies in popular browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and data stored
Please note that restricting cookies may impact the functionality of our website and may prevent you from accessing all features.
Opt-Out Tools
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. You can opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in legal requirements, or improvements to our services. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.
If we make significant changes, we may provide additional notice, such as adding a notice on our website or sending you an email notification if you've provided us with your email address.
8. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us at:
- GutterMaster Pro LLC
- 5120 Woodway Drive, Suite 200, Houston, TX 77056
- Phone: (866) 922-0119
- Email: support@guttermasterprollc.com